First, set up web sites on the Internet strategy is the basis of network marketing. In the enterprise market space network site that represents the company's own image. To be successful in the business of online marketing, you should focus on the following points: 1. Seize the excellent web site URL and strengthen propaganda in cyberspace, web site is the most important symbol, has become a corporate resource. URL name should be simple, clear, easy to remember, is usually the name of the brand or business. Due to the current site registration requirement is not perfect, registration time is the main criteria. Once should have your own domain name is registered to others, it will bring to the enterprise unnecessary losses. Such as McDonald's would have cost $ 8 million to buy back its own Web site. 2. Carefully planned site structure site structure should be designed to achieve a simple structure, through the establishment of a more convenient path indexes to facilitate access to this. Comprehensive structural model should be done, as far as possible to cover the needs of information users generally. 3. Website maintenance companies to establish a long-term job site. It includes not only the opening of the site and the site of creativity, but also includes maintenance of the website, such as the Internet to update the test marketing of a strong information products catalog, price, etc., in order to better grasp the market. Moreover, compared to traditional printed materials, it is more convenient, fast, and low cost. Website maintenance can be epitomized corporate marketing personality and strategy, eventually manifested as to provide customers more satisfied with the service. II. Gradually develop product strategy of the network, so that consumers and manufacturers of direct dialogue as possible, consumption by the manufacturers of personalized attention, which makes network marketing products presents many new features, companies in the development of product strategy, marketing environment should starting to meet the needs of online customers. 1. Companies can analyze the general characteristics of consumers online to determine the most suitable for online sales of products. According to official statistics and analysis, the current network is selling more books, computer software and accessories, CD, VCD, DVD and other audio-visual products; ticket booking and other services. 2. To clear business selling products on the Internet is much lower than the cost of sales expense of other channels, such as computer software and some other products. Online sales channels more convenient than other naturally take it lower, so potentially reducing the cost of doing business and improve their products competitive in the market. 3. Market products to a wide coverage and target country telecommunications, information technology, have a certain level. Currently the world more than 180 countries and regions opened the Internet, more broad market coverage, you can greatly improve trading opportunities for enterprises to win more profits. 4. Enterprises should take advantage of the opportunity to communicate directly with customers on the network to provide customers with customized products and services, while enterprises should keep abreast of consumer evaluation of their products in order to improve and accelerate new product research and development. In addition, while the enterprise network marketing, innovation can reduce risk, reduce development costs. Three. Price Price is one of the network marketing strategy of the most complex and difficult problem, because prices for businesses, consumers and the brokers who are the most sensitive topic. Online sales can make a single consumer can get more than one or all of the manufacturers of a product's price in order to make purchasing decisions, which determines which determines the price elasticity of the larger online sales. As such. Enterprises in the development of online sales price, should be fully considered all aspects of the price structure inspection, in order to make the most reasonable price. 1. As online price at any time will be subject to the impact of competition in the industry, so companies can develop an automatic price adjustment system, based on seasonal variation of factors, market supply and demand conditions, competitive product price changes, promotions, etc., in calculating the maximum profit on the basis of the actual price adjustments , but can also carry out market research, as well as obtaining the relevant information to make adjustments to the price. 2. Development of intelligent systems bargaining directly with consumers online price negotiations, namely the two positions (cost and price) of the pricing strategy of direct dialogue, fully reflect the overall characteristics of the network marketing. 3. Considering the online prices are the characteristics of openness, consumers can easily fully grasp the different prices of similar products, price competition in order to avoid blind, businesses can open and honest in the price to the consumer catalog describes the enterprise pricing program, and will present Product Performance Price Index and the performance of other similar products on the Internet to compare prices index, prompting consumers to make purchase decisions. Four. Online marketing promotion strategy in the current development of more widely, especially online advertising more popular. The starting point is the use of network marketing network characteristics to achieve communication with customers. This communication is not a traditional marketing "push" approach, but "pull" approach, the "soft" marketing. This feature is the best way to explore potential customers. Macau: http: // www. redta. com / aomenduchang /