From a marketing perspective, the site is not just an online business facade, but an important marketing tool. It can be said, many sites do not do this, you see, just some text plus picture no creativity, and some very nice page design, but careful analysis, there is no relationship with the site content! Perhaps now accelerate the development of the Internet to make the site design, production remains at the most initial level, therefore, please note the following elements: on the one hand, the capacity of the site's information is too small, most of the site is only a few generalities Web page, in terms of function, or information on, far unable to reach the marketing function, of course, we are talking about here is not necessarily want you to realize marketing online shopping or conduct any transactions, where marketing is generalized gratitude, for example, by Unique information display corporate image, enhance corporate position in the minds of customers, thus boosting sales; strength formed its own characteristics in terms of customer relationships, improve service quality, thus increasing business opportunities, etc. and then follows. Of course, if we can achieve the direct use of the Internet for online sales, support and strengthen distribution, return and other measures, the more enhanced the competitiveness of enterprises. In this sense, the choice is essential in the construction site during the site's content, because the lack of online marketing advantages of traditional face to face, the viewer can only come to know the difference between a product or service through the introduction of the site, if broadly speaking come, nothing new, customers are likely to be attracted to other websites. On how to build the marketing of the site we will talk about the content of the site later in the design skills. On the other hand, the most prominent problem is domestic websites, and does not create an atmosphere for visitors on the site there are only listed company, the product, the maximum increase in a guestbook (headache, sometimes this message Book running long after the discovery can not properly prepared to receive!), when it comes to creating an atmosphere, it seems a little too general to say, in other words, should allow the viewer to experience the process of browsing the site in an enterprise-specific cultural, spiritual, or as a corporate culture. For example, the US General Electric Company, which is due to the great inventor Thomas Edison home and bring light to the human enterprise, has to make any two companies are the envy of intangible assets, the good reputation of technological invention that is distinguished pedigree and reputation of people . They will take advantage of its intangible advantage, creating a unique family atmosphere: in the morning in the warm, vibrant green leaves Mao, pleasure spend with the family on a wooden chair grandchild being drunkenly laughter; the top of the red column strip character who makes the green leaves and blue sweatshirt exceptionally bright, and quiet, cheerful and cozy atmosphere is in stark contrast with scientists figure below tireless and intense laboratory complex; a "We bring good things to life "Ming Yan, contrast was filled with pictures of family, grandmother care for grandchildren becomes a center of the page, and naturally also be GE's operating philosophy sublimated to the height of human caring. Such home design results so far? Picture not yet launched any "new products", did not show a "super feature", the audience has to feel the enjoyable. This Unfinished melody first love, not made in the business's practices, reflects the company's ordinary business is quite different from the kind of access to cry, can not wait to want to deal Yong Paohuo generous capacity; and the use of human relationships bedding, More defuse the distance between the company and the customer: The company has aim to cultivate beloved family, and that you have any sense of security for our products and businesses will, trust levels doubts it? Macau: http: // www. redta. com / aomenduchang /